Preorder vs back in stock on Shopify (which one actually recovers more revenue?)
Your product is unavailable. A customer lands on the page. What happens next? If you’ve set up a preorder, they can buy it right now and receive it later. If you’ve set up a back in stock alert, they leave their email and you notify them when it’s back. Both solve the same core problem,
Preorder vs back in stock on Shopify (which one actually recovers more revenue?) Read More ยป