Email & Notifications

SMS gets a 98% open rate. WhatsApp gets a 98% open rate. And restock emails, the highest-performing automated email type, get a 65% open rate (Barilliance email marketing benchmarks, 2024). So the answer seems obvious: ditch email and go with SMS or WhatsApp. Except it’s not that simple. When you compare SMS vs email vs

Back in stock emails get a 65% open rate, three times higher than the average email (Barilliance email marketing benchmarks, 2024). But that number only happens when the subject line earns the open. A generic “Product available” or “Inventory update” line wastes the single highest-performing email type in your automation stack. If you want restock

Back in stock emails get a 65% open rate, the highest of any automated email type, including welcome emails and abandoned cart sequences (Barilliance email marketing benchmarks, 2024). That alone should make every Shopify store owner pay attention. But here’s the problem: most stores still send bland, generic “it’s back” emails that waste this massive

65.32% open rates. That is not a typo. Automated restock emails on Shopify consistently outperform every other email type by a massive margin (Barilliance, 2024). While your standard marketing newsletter barely cracks 20%, restock notifications hit inboxes with urgency that customers actually care about. Here is the problem: most Shopify merchants either skip automated restock