Gaurav Radadiya

WhatsApp vs Email for Shopify Notifications (Real Data, Real Costs)

98% open rates on WhatsApp. $68 ROI per dollar on email. Both channels claim to be the best for Shopify notifications, and both have the data to back it up. The problem is that these numbers measure completely different things, and choosing the wrong channel for your store costs real money. Most Shopify merchants default […]

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How to Set Up Automated Restock Emails on Shopify (Without Klaviyo)

65.32% open rates. That is not a typo. Automated restock emails on Shopify consistently outperform every other email type by a massive margin (Barilliance, 2024). While your standard marketing newsletter barely cracks 20%, restock notifications hit inboxes with urgency that customers actually care about. Here is the problem: most Shopify merchants either skip automated restock

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Handle out of stock products on Shopify - featured image showing inventory management illustration

How to Handle Out-of-Stock Products on Shopify (Without Losing Customers or Rankings)

A customer finds your product on Google, clicks through to your Shopify store, and sees “Sold Out.” What happens next? In most cases, they leave. They search again, find a competitor with the same product in stock, and buy there instead. Knowing how to handle out-of-stock products on Shopify is the difference between losing that

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Featured image for How to Add a Notify Me Button on Shopify (No Code, 5 Minutes)

How to Add a Notify Me Button on Shopify (No Code, 5 Minutes)

A customer lands on your best-selling product page, ready to buy. The product is out of stock. They leave. You never hear from them again. This happens hundreds of times a day on Shopify stores that don’t have a back-in-stock button. Instead of capturing that customer’s email and bringing them back when you restock, you

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Featured image for WhatsApp back-in-stock alerts on Shopify

WhatsApp back in stock alerts on Shopify (98% open rates)

WhatsApp back in stock alerts are automated restock notifications sent through WhatsApp to customers who opted in when a product was sold out on your Shopify store. Instead of relying on email alone, these alerts land directly in the messaging app that 3.2 billion people already use every day (Wapikit, 2025). The difference in performance

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What Stockouts Actually Cost Your Shopify Store (It’s More Than Lost Sales)

You check your Shopify dashboard and notice a bestseller went out of stock three days ago. No big deal, right? You’ll restock next week. Except here’s what happened in those three days: dozens of customers landed on that product page, saw “Sold Out,” and left. Most of them bought from a competitor instead. Some of

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Featured image for Shopify notification systems explained (and how they actually recover revenue)

Shopify notification systems explained (and how they actually recover revenue)

A Shopify restock notification app automatically alerts customers when out-of-stock products become available again, recovering sales that would otherwise be lost. A restock notification is an automated message sent to a customer when a previously out-of-stock product becomes available, typically delivered through email, SMS, WhatsApp, or web push. With retailers losing $984 billion annually to

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